Dima Makei

SEO Specialist and Digital Marketing Ninja

How to write an outstanding blog post?

By DimaMakei | June 2, 2016 | 0 Comment

5 Tips on writing a Good Blog Post

Not so long ago I enrolled in the Social Media Analytics program at SenecaCollege where I’m currently pursuing my post-graduate certificate and getting familiar with the digitized world.

I was always interested in this era of drastically evolving technologies, social media platforms, and other handy tools that help navigate within. In this post, I will be talking about tips you might want to follow in order to write a compelling Blog post.

It’s not a secret if I would tell you that blogs have been around a while on the net. This first blog posts appeared during the early 90s, however at that time they were not perceived as “blogs”, they were called “weblogs” and often were just personal websites. Nowadays, they have become an integral part of online culture.

*Spoiler alert*

Before you sit down and decide on writing your next blog, the first and foremost thing you might want to keep in mind – is to follow trends and be adaptable to “online” evolution. There is no clear 100% recipe on how to become a successful blogger, because if there were – everybody would be successful. The most crucial part of a blogger’s success is developing the mindset which can spot the trends, feel people’s senses and according to that, deliver interesting, eye-catching, visually appealing content. At the end of the day, your blog will be judged by the amount of content and its consistency.

  1. Make sure your blog is set up correctly

Firstly, think about what kind of blog do you want to have. What is the purpose of your blog? If you are planning to write only for yourself and have no intention to make money – then go ahead and use free platforms, but if you are planning to monetize your blog, then you might want to buy your own personal domain name and a self-hosted WordPress. This might sound daunting, but don’t be afraid, the truth is that there are lots of good web-hosting companies that make this process really easy.

At the early stages take care about how your blog is set up and what tools you are using because it is an essential part of your blog’s success in the future. There would be times when your blog will be booming and growing rapidly, and you really don’t want to be locked up with a free blog hosting provider and unable to transfer your domain name. 

More ideas on how to “cook” a good blog post could be found here

  1. Focus on what you would like to write before you do it

Each and every day roughly 100,000 WordPress sites are created worldwide. That’s a lot, huh? Even though WordPress holds ~60% market share in the world one question comes to mind: “How to stand out? What to write? Which topic to pick?” Lots of new bloggers start to write about everything that comes to their mind – especially if they are working on developing their own brand (like http://dimamakei.com/ )

In order to build a solid readership base, you need to focus on topics that resonate with each other throughout your blog and make sure that readers really want to read about it. Here are some tips on how to develop this strategy:

  • Think about what you are interested in and pick a couple of categories you want to write about. Let’s say you are interested in traveling and photography. It becomes easy for you to connect those two and to write about popular destinations you been to or places you want to visit in the future and additionally write about new features that you’ve discovered on your DSLR camera.
  • Quality vs quantity. It has always been a yardstick in almost everything you work with. Avoid just rushing posts to your blog on different topics, otherwise, you might found yourself not competitive in this kind of business. Instead, make sure you get the most from the posts you’ve written.
  • Install and use Google Analytics. This is a huge one. You can write perfect posts and produce a lot of useful and relevant content, but one day you’ll arrive at the point where you’ll probably ask yourself: “Who are my readers? What do they like more?” In order to become more efficient, start analyzing your readers by differentiating them: where they are coming from, how long they are staying, what are they clicking, which browsers and devices are they using? These insights might be of a great use to you. Think about how to improve your writing and how to better satisfy your readers.

If you want to dig more information you could check this website .

  1. Catch and write down blog ideas right away

A lot of people find that writing a blog from scratch, during just one sitting is a quite complicated task. There are a couple of reasons for this: our brain can’t create non-stop creative content; therefore, it takes time to write a really good blog post after a couple of revisions. It is much more effective to always carry a notepad with you (or use Evernote or any other similar convenient app) because you might notice something that will attract your attention and you would not want to miss the opportunity to write about it. If you don’t write it down, you’ll you may not be able to effectively recall the idea at the end of the day. Whenever an idea pops into your head, don’t lose the moment – write down two or three key thoughts which could be traced back later.

This technique could serve you well as a real game changer in your blogging career. Previously, lots of people would struggle each week/month to come up with new ideas. Imagine knowing what you are going to write a couple of weeks/months prior. You will feel relieved because you don’t need to think about ideas “on the spot”.

  1. Make people want to click on your page

There are a lot of different pieces of advice across the Internet on how to make your content more “catching”. For example, some sites that someone could label as “stupid” will attract many more people than how we see a “normal” site.

In order to attract a larger amount of readers to your blog, it is always a good idea to develop something that will require a call-to-action. This could be anything: free videos, article, book downloads which could be hard to find on the Internet. Recently, (actually, it has been around for a couple of years) growing popularity is seen in “List” type of posts. I would assume that most of you have already seen those kinds of articles: “10 Steps to Success”, “7 Ways to Increase Employee’s Motivation in a Company”. Did you know that people are predisposed to articles with lists? Why? The answer is simple, our brain processes structured information in the form of lists much better than just raw text. By applying those small tweaks to your blog, it could lead to 2X-3X incremental reads.

Always talk about something you are good at, and you are able to teach and answer questions about. Do not write about quantum mechanics unless you are really good at it. So when you are writing about stuff you are pretty good with, try to center it around your interests. If you believe that it is what your readers want – then go on – share and teach them. In this case, readers will be not only interested in the post, but will also share it, because they want others to see it, and to probably inspire others by disclosing what you’ve experienced.

Keep yourself in the loop by discovering 2016 blogging trends.

  1. Before you hit publish

Our small blogging journey comes to the end, but before you press “post” you perhaps want to make a final checkup. Personally, I do recommend doing it the next day when you can look at it with fresh eyes.

  • When we typing fast and writing down a lot of ideas in our regular writing mode we do make lots of mistakes. The problem is that we are unable to identify lots of them by ourselves, because what made a point and sounded reasonable at that time to us might not make sense to others. There are online tools (https://www.grammarly.com ) that can check your spelling, context and structure but it is always a good idea to come back and revise one more time.
  • Category and Tags. Talking in terms of using WP I encourage you to always make sure to have categories and Tags.
  • This is a really big one. Eventually, you will need to know how to improve your blog from an SEO standpoint. You might want to get a grip of an on-page SEO which includes: keywords, interlinking, meta tags etc. Play around with it and get familiar. Here you can find a list of the best plugins for WP.
  • Concluding point. Always try to finish with your own point regarding the topic. People are feeling things and if they are reading your blog post, they are more likely to be interested in your own opinion. These kinds of endings help to develop good conversations and comments in the commentary section.

I feel that by following aforementioned steps when you are writing your post – will definitely point you in the right direction. These 5 steps every blog post should have before you publish will improve your future performance. More importantly, it will help you to reinforce your mindset which lays in the foundation of successful blogging.

I would be more than happy to hear if you have anything to add to my list and I hope you found this post helpful.

 

 

 

 

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